The days when designers, editors and buyers were solely responsible for setting the trends are long gone.

Times have changed, fashion has become a democratic process, and the shots are no longer exclusively called by a centralised power.

The blogosphere is largely to thank for this, creating a platform for individuals to air and discuss their own style aesthetics and preferences.

It has created a depth in the fashion industry where anyone can become part of the content making process whether it’s on their own blog or by engaging in social media.

This has infinitely broadened the fashion landscape and opened up what might have in the past been considered a very cliquey industry.

With new multitudes of voices challenging old ones, fashion consumers have more and more options on where to turn for style advice.

These days, trends and inspiration come just as much, if not more, from individuals as more official channels of fashion media.

For every niche audience there is now a specific outlet to turn for inspiration and a fashion fix.

With countless outlets to turn for styling news and advice content rather than an official title or medium dictates whether you or not you will have an audience.

Even better, there is now a forum for the discussion of which trends are becoming widespread favourites and which are failing to gain popular support.

Consumers can give instant feedback and enter into a conversation with labels, editors and trendsetters.

The communication has become two way as opposed to top down and now all fashionistas big and small have an outlet to participate in the making of trends like never before.

Pinterest, Tumblr, WordPress, StyleCaster and so many others, are empowering the individual fashion consumer to express their own personal style aesthetics, ideas and the items they are coveting.

Twitter has created an atmosphere for individuals to directly engage in communication with and about the largest fashion houses such as DKNY and Oscar de la Renta and the most renowned magazines like Vogue and Harpers Bazaar.

Opinions flow freely without moderation here and one misstep, or a failure to connect with the public, could cause a backlash of poor image and negative mentions.

Trends at any given moment are infinite and purely subjective and the fashion world is coming to terms with this.

This has created a fashion landscape with an anything goes attitude of freedom and self-expression.

So while designers, the media, and buyers will fill the stores and magazines with the “latest trends”, it’s you who chooses whether or not their predictions and choices succeed.

More and more trends are grown organically on street style and personal blogs before the official fashion media catch wind.

Fashion is a reflection of societal moods and values so it only makes sense that trends come from popular culture and the masses rather than an arbitrary voice.

Bloggers with large followings and celebrity type status like Bryan Boy have such scope and reach that their style opinions have the power to develop trends.

Oftentimes readers may find it easier to relate to personal blogs as a more authentic and personal approach to fashion.

Blogs allow lesser known or approaching designers to garner support and sometimes step into the limelight where otherwise they perhaps wouldn’t receive any coverage.

Of course it’s not to suggest for a single moment that the job of designers and editors are any less important than they have always been but they definitely have changed.

There is room for everyone in the fashion democracy and each person has their unique place, from Vogue editor-in-chief Anna Wintour to Bryan Boy and most importantly, you.

The fashion media has become a moderator, guiding the fashion obsessed in navigating the world of products and information that has now become available.

If designers, editors and buyers do not engage in a lateral relationship with consumers they run the risk of becoming irrelevant, outdated and socially unpopular.

The power to set trends has been handed back to the people and it’s time to use it to its full potential.

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