Untitled #4

Untitled #4 by puremichelle featuring gemstone earrings

Drawstring coat
25 AUD – romwe.com

Gianvito Rossi high heel shoes
945 AUD – harveynichols.com

Chloé bucket bag
1 805 AUD – shop.harpersbazaar.com

Kate Spade gemstone earrings
51 AUD – lordandtaylor.com


The days when designers, editors and buyers were solely responsible for setting the trends are long gone.

Times have changed, fashion has become a democratic process, and the shots are no longer exclusively called by a centralised power.

The blogosphere is largely to thank for this, creating a platform for individuals to air and discuss their own style aesthetics and preferences.

It has created a depth in the fashion industry where anyone can become part of the content making process whether it’s on their own blog or by engaging in social media.

This has infinitely broadened the fashion landscape and opened up what might have in the past been considered a very cliquey industry.

With new multitudes of voices challenging old ones, fashion consumers have more and more options on where to turn for style advice.

These days, trends and inspiration come just as much, if not more, from individuals as more official channels of fashion media.

For every niche audience there is now a specific outlet to turn for inspiration and a fashion fix.

With countless outlets to turn for styling news and advice content rather than an official title or medium dictates whether you or not you will have an audience.

Even better, there is now a forum for the discussion of which trends are becoming widespread favourites and which are failing to gain popular support.

Consumers can give instant feedback and enter into a conversation with labels, editors and trendsetters.

The communication has become two way as opposed to top down and now all fashionistas big and small have an outlet to participate in the making of trends like never before.

Pinterest, Tumblr, WordPress, StyleCaster and so many others, are empowering the individual fashion consumer to express their own personal style aesthetics, ideas and the items they are coveting.

Twitter has created an atmosphere for individuals to directly engage in communication with and about the largest fashion houses such as DKNY and Oscar de la Renta and the most renowned magazines like Vogue and Harpers Bazaar.

Opinions flow freely without moderation here and one misstep, or a failure to connect with the public, could cause a backlash of poor image and negative mentions.

Trends at any given moment are infinite and purely subjective and the fashion world is coming to terms with this.

This has created a fashion landscape with an anything goes attitude of freedom and self-expression.

So while designers, the media, and buyers will fill the stores and magazines with the “latest trends”, it’s you who chooses whether or not their predictions and choices succeed.

More and more trends are grown organically on street style and personal blogs before the official fashion media catch wind.

Fashion is a reflection of societal moods and values so it only makes sense that trends come from popular culture and the masses rather than an arbitrary voice.

Bloggers with large followings and celebrity type status like Bryan Boy have such scope and reach that their style opinions have the power to develop trends.

Oftentimes readers may find it easier to relate to personal blogs as a more authentic and personal approach to fashion.

Blogs allow lesser known or approaching designers to garner support and sometimes step into the limelight where otherwise they perhaps wouldn’t receive any coverage.

Of course it’s not to suggest for a single moment that the job of designers and editors are any less important than they have always been but they definitely have changed.

There is room for everyone in the fashion democracy and each person has their unique place, from Vogue editor-in-chief Anna Wintour to Bryan Boy and most importantly, you.

The fashion media has become a moderator, guiding the fashion obsessed in navigating the world of products and information that has now become available.

If designers, editors and buyers do not engage in a lateral relationship with consumers they run the risk of becoming irrelevant, outdated and socially unpopular.

The power to set trends has been handed back to the people and it’s time to use it to its full potential.


You know those crazy dreams you have that linger in your mind, popping up from time to time, leading you through hazy daydreams of splendour? I had one of those that has lasted for years, and about six weeks ago I decided to move to the other side of the world to follow it.

As I watched the international departures door slide shut on the life have always known, I realised that this is the first time I have been out on my own. Time to spread my wings and fly. Well not literally, I had some help from an A380, but the point is after a very long flight I touched my two feet down in Manhattan.

Venturing out into the crisp New York air that very first day I felt the exhilaration of independence. There is something slightly magical about being young, free and having one of the most exciting cities in the world at your feet.

Flipping through fashion mags I usually get tired of seeing the same pieces in editorial after editorial.

During the autumn/winter season it was the Stella McCartney cut out dress with the polka dot mesh and the Prada mod shift that haunted fashion pages left right and centre.

Come spring/summer I have now completely changed my tune and delight when I open a magazine to find one of the season’s stand out styles hidden inside.

I just can’t get enough of the Prada flame heels. There are a quite a few different styles in the collection but they are all equally amazing.


Katie Fogarty Blackbook April/May 2012

Flowers with flames and little break lights shouldn’t work but miraculously it more than works, it creates some of the most unique and exciting shoes I have seen in awhile.

Any editorial that features these babies automatically has my undivided attention.

A couple of other pieces that I love to see sprinkled across every mag this season, are the Louis Vuitton broderie anglaise collared blouse and the Jewel encrusted Dolce & Gabbana bodysuit.


Dakota Fanning Elle UK February 2012


Mila Kunis Harper's Bazaar April 2012

There is no doubt about it the colour to emerge from New York Fall fashion week as the hottest hue around is crimson red.

Red lit up catwalks around New York this week featuring in collections from Monique Lhuillier to Alice + Olivia.

It’s so nice to see an injection of colour for the cooler months rather than drab greys and neutrals.

Pair this statement colour with black accessories for a chic and memorable outfit.

Zac Posen

Victoria Beckham

Monique Lhuillier

Jenny Packham

Donna Karan

Alice + Olivia

Alice + Olivia


I have always been a lover of shopping but I would say my self-control is pretty good when it comes to putting down the sequined frock and walking briskly out of the store.

Sometimes you see something that you just have to have though and I think this is one of those times.

The object of my desire: Louis Vuitton Fetish pumps. The shoes to end all shoes.

I have literally been struggling to breathe without these shoes since they were released months ago.

I have never before been more tempted to blow $1200 on a pair of shoes but any girl who has been in my situation knows how it feels to be tortured by the desire to call them mine.

It’s like being hungry and hallucinating hamburgers in the place of people’s head but for me I can’t have a conversation without seeing the person I am talking to turn into this devastatingly amazing pair of shoes.

I lie awake at night trying to justify to myself how many of my things they would match and how much better my life would be with them in it.

What can I say? I love fashion and sometimes it takes a pair of shoes to make life feel complete.


It was definitely one of my favourite TV moments today when in today’s episode of New Girl Jess (Zooey Decshanel) stood up for being girly.

Just because we like ribbons on things or to match our pink handbag to our iphone case doesn’t make us any less intelligent or strong.

Rocking polka dots is something to be proud of and it was nice to have that reaffirmed by such a fun and loveable character.

Embrace your inner girlishness, it is the best part about being a female after all.